Word of mouth is king, apparently
Marketing Begins At Home:
Dear Walt Disney Corporation,
Not that anyone asked for my opinion, but speaking not only as a communications professional but as a life long ubber-maxi-zoom-dweebie-geek of the first order who watched, listened to and read The Hitchhiker’s Guide To The Galaxy more times than I care to remember - you’re marketing of the film version of said property is in a word... awful.
Ever since Douglas Adams died and rumors about this movie started flitting about the internet, I've been nervous about what the end result will be. Will it be true to the story? Will it be true to the feel of the books? Would Douglas like the end result? Or would he feel that it wasn't worth a pair of fetid dingo's kidneys?
I've seen the trailer, and it LOOKS good. Very flashy, some great CGI stuff, and great visuals. But how will I feel about the book afterwards? Will it leave me feeling hollow inside, like I've just wasted time and money - and then when I think of the book, will I feel horrible for having watched the movie?
Or will it be so hoopy that I'll want to go Hitchhiking?
